Tips for Increasing Conversions

December 6, 2016 @ 12:11 am

MOEs Email Marketing

A guide to generating more leads and increase web conversion.

It has been far to long since the power shifts in the internet have favored marketers instead of the consumers. It seems as though the consumer has power to avoid whatever they choose to avoid. The for marketers doesn’t lie in how to get peoples attention it lies in how to keep their attention once we have managed to obtain it.

Fist and foremost we must understand that it is not our field alone to play in anymore. The internet and its advances have made many things available to the regular consumer. One of the most over looked things is information. Before marketing was straight forward you would just use a nice shiny button that said “free ______” and that was all it took to get an email. Now most consumers can easily identify those call to actions as a call to nothing more than spam.

Get ready to get mad, as we flip this 180 degrees on you. Call to actions and many other forms of marketing still work. You can still ask for newsletter subscriptions and offer eBooks. You just need to be conscious of how you react to all the spam you do not wish to receive when you are a consumer browsing the web. One really obvious tip is simply do not use pop ups! With the exception: Only use pop ups if you are offering your visitors far more value within the pop up than they would be able to get from just browsing your page.Otherwise that is the simple most fastest way to get flagged by your visitors as spam.

Make sure to put all your important info in all the right spots. You want people to recognize your brand so you put it in the top left. Then the most common place for people to look is the top right. So you can place an offer or subscription link there. According to studies done most people skip over a lot of content on pages and look at certain key points. You can easily find this research if you google it.

If you run a blog then you might do well to make inline links instead of a big call to action at the end of a post. If you post about a product deal or a new product that people want to get there hands on, if you drop an inline link after every couple of paragraphs you are effectively giving your audience what they want. Try to split test a couple of your post and you will be astounded by the difference in conversion.

If you want to go a step further with this, you can always offer more value by creating giveaways. If you aren’t aware most people have recently turned to giveaways to create links and also to really increase the value that there audience receives from giving up there email address. Just make sure that if you are going to do giveaways, do not offer things in the giveaway that you would normally offer for free anyways. The more value you offer in a giveaway the more engagement you can expect. Its pretty straight forward.

Apart from this list, we hope that it is obvious that you must already have an understanding of how to optimize your site and social media properties for your target audience.

Intro To Social Media for Marketing

October 28, 2016 @ 3:57 am

MOEs Social MediaSocial Media Marketing Campaign Tips For Success

In this article we are going to try and leave all mention of email marketing out, well except for that one. Anyways just want to give everyone a break down on some social basics.In case any one needs a break down on what social media is well just surf the internet its really not hard to find. Just in case here is a link to social media wiki. Social media is currently one of the hottest fads on the Internet. Social media can work for you if you need to promote a product, brand, or anything else. Social media marketing is an effective way to market products to new potential customers and communicate with your existing ones. The following paragraphs contain a number of helpful ideas you can use in your social media marketing campaign.

Tell all your customers that you plan to use social media in your marketing campaign. Many social media sites will alert all of the follower’s connections that they have begun following a new company or person. This is basically free advertising and shouldn’t be underestimated. Referrals like this carry more weight that traditional advertising.

YouTube is a great way to target a large audience through social media marketing. YouTube is good for getting visitors to your website, because the visitors will already have knowledge about what kind of things you’re marketing. This is because they have seen your videos about it. If more new visitors reach your website after viewing your YouTube videos, they will have more knowledge about your products and potentially complete more purchases.

Set up your site so customers can easily share material they find on there. Having a widget located in your site is a great way to help market your site. Also, a widget can allow readers to re-tweet or vote on your content right from your page.

Frequently update your social networking site. Remember, people using social media are always looking for updates. They want to read fresh content and see new videos and pictures. Give them something to keep them happy. Attempt updates at least three or four times a week.

Facebook games are a great way to promote your products. Creating a game around your product or service will be a fun way to introduce it to a large audience. Some of these Facebook games featuring well-known brands have even gone viral. A secondary choice would be to hire a third-party designer to handle the game professionally, but only if you can manage to afford the costs.

In order to keep your company name in front of your Twitter followers, you need to tweet regularly. Update your tweets often. Making your posts short will allow you to get a couple good updates from a single event.

When posting videos to YouTube make sure there is a link to click on that takes the viewer to your site. Set the link up where it describes your video, and also have a Twitter and Facebook button near your videos on your channel. If YouTube users decide to follow your pages on social media sites, it increases the likelihood that your videos will be shared.

Make sure your blog posts are linked to your LinkedIn page. Every single time you post it will show up in LinkedIn. This will help you save time and you should get more exposure by reaching out both to a blogging community and to your LinkedIn friends at the same time.

If you want to prove the best possible contact in a social media setting, you ought to talk to your customers one-on-one whenever possible. The customer usually does not wish to talk with a big company. Speaking to an individual one-on-one makes that person feel that they’re important.

When working with social media to promote your business, it is crucial you work your promotions into as many social media outlets as possible. In addition to Facebook, you may want to take advantage of places like Twitter as well. The greater your exposure, the better likelihood your efforts will succeed.

Do your research on the market you wish to target through social media when you are looking for information relating to your current or future products. Most of your clientele are likely to relish the chance to give you a piece of their mind, both positive and negative. Most social network users are not shy about detailing their wants and needs, and it won’t cost you anything to listen.

These days, using social media to market your business is a very intelligent thing to do. Use the advice of this article to familiarize yourself with social media and how it works. The success you gain from your marketing campaign will help to motivate you to expand your campaign to other social media outlets. Social media can be very profitable for your company.

Marketing That Works

October 6, 2016 @ 12:17 am

Top Marketing Trends

Internet MarketingMarketing Shifts

Marketing is a term that is used a lot and a term that is most likely misused. It didn’t use to be an established industry. It was merely a means for a business to convey a message to its intended audience. A message about the value of their products or services in most cases. As time has passed the means to communicate this message has changed. I know what this sounds like but, I assure you this isn’t going to be some long, boring history lesson. Simple put marketing is an ever evolving industry. At one point marketing was done by word of mouth at another through radio, television and so on. A lot of these older forms of marketing still exists. The problems is that they just do not produce results anymore.

Old School Businesses

Without getting into statistics or anything to technical I think it is safe to say that most of the marketing community knows that Internet Marketing is really where all the money is. The problem is that most older business owners do not know this. They are set in there ways and deny change within their business. Even if everybody around them has moved on. This creates an opportunity and somebody is always willing to meet the demand. When it comes to marketing there is plenty of unethical marketers and advertisers that will jump at the chance at making money without actually offering value to a business. We don’t want to name any names but we think its pretty fair to say nobody is looking out their car windows while driving. Sadly enough they’re looking at their phones. We also think it’s fair to say nobody is spending their free time reading a big yellow book. They’re spending it on their phones. Are you starting to see a pattern.

Internet Marketing

Marketing has always been about appealing to your audience where ever they willing invest their attention. Therefore the current major platform for marketing is the internet. Although this might seem obvious to some people, we happen to think people know very little about how to use the internet for marketing. The thing about the internet is that things can and usually do change very fast. This is also the reason behind why the phrase “email marketing is dead” came about. Although the internet changes fast, human do not. Just like the old school business owner is slow to change, so is everyone else. As consumer we still react to the same basic core principals that have always worked in marketing. If you are know to marketing, once you get the principles down, the only thing left is staying ahead of internet trends.

Content Marketing
One major form of Marketing that works, is content marketing. If you went ahead and thought about what does everyone look at when they are on there phones its probably social media. This means you already know where people are investing their time. The next step is understanding the social platforms. If you can not think of a way to make money after understand the platform, your audience, and how to engage with your audience, I don’t know what to say. You may be looking for a straight forward answer, there is no such thing. The possible ways to leverage social media content are endless. There are infinite amount of example on social platforms of how to go about marketing on said platforms. Some basic advice, if you don’t already have accounts on all major platforms, create some.

Content marketing tips

-test out Facebook ads (they provide good analytics)

-research hashtags and posting times

-check broken back links on blogs (to those motivated you will find this to be a great tool)

 

Search Engine Optimization

Another form of marketing that is definitely working and as long as search engines exist will remain profitable. As the name suggest this one has more to do with search engines instead of content. That last statement is debatable. Search Engine Optimization (SEO) is all about optimizing a website to rank highly in search engines. In order to do this you might actually have to deal with content. There is no real way to avoid putting my foot in my mouth when it comes to SEO. This is a field where 99% of the people who are part of it know absolutely nothing about what they are talking. The least we can say is after getting to meet some of these SEOs in person we have come away with some tips. It wont be a list. Just simply, study the websites of all the keywords you want to rank for and one up them by getting better links to your site. Should be simple enough, right? If you wish to know more about SEO we will direct you to a group of SEO experts that I recently meet. At MOEs we always put Email above all else, well at http://eclatseo.com they put SEO above all else. They are very knowledgeable about all the latest trends in internet marketing, or as the head over at EclatSEO calls it “digital marketing”.  They might not be open to letting you have all their secrets but its worth a try to get a better understanding.

What About Email Marketing?

Yes we know that we haven’t mentioned email yet. Well the truth is, we wanted to save the best for last. That and there isn’t much to say. Email Marketing is still the most profitable form around and when used in conjunction with these other methods it yields incredible results. We simple see everything else as a tool or some form of soft open before we let the emails do their magic. So to answer the question, “what about email marketing?” you mean that cash cow form of marketing? What about it?

Sales Funnel

September 26, 2016 @ 11:10 pm

For anyone who doesn’t understand what a sales funnel is. Here is an example of a sales funnel it is by no means the best but it will definitely  help people who have no idea how to go about a sales funnel understand things to look for in a sales funnel. Look for more sales funnel tips in our other articles, or wait for our (Best Sales Funnel Strategy) mega article. Our team is  currently working on finding new and improved strategies.

 

 

 

Email Marketing Isn’t Dead

September 26, 2016 @ 11:00 pm

Marketing StrategyEmail Marketing Isn’t Dead

Email marketing is taken for granted in this fast advancing tech world. It is seen as outdated and more trendy mediums such as social media have become increasingly accepted. For most marketers email marketing is a medium that is considered dead.

The reality couldnt be further from the truth. It is due to all the new mediums of communication that email marketing has been able to remain king. On average it takes five to eight interactions before any prospects officially becomes a lead. The utilization of social media helps speed up the process. In particular video, retains and helps establish more interaction when used correctly.

As marketing platforms facebook and twitter have shown to be effective in conjunction with email. As standalone marketing platforms email has shown to be 40 times more effective than facebook and twitter. If this isn’t enough to get you to reconsider using email, then consider that the conversion rate for email exceeds that of search engines and social combined.

So you might be wondering, if email marketing isn’t dead, how come email marketing hasn’t worked for me? To put it simply, it is because email marketing has changed. There is still core principles that hold true to this powerful form of marketing, but you must know how to build on them. In order to be successful, im sure you have already guessed it. You need to use social media. One important principle of any type of marketing is to always have a sales funnel. Social platforms can help automate and expidite the first fews steps of your sales funnel. They get attention, build interest and allow you to offer value, all while giving you very important analytics.

If you are still thinking but how do I know email marketing works?Stayed tuned as we aim to keep you posted on beginner guides and important events pertaining to email marketing. For them time being search away on the web or check back for our next installment (usefull tools and sites for Marketing).