Email Marketing Isn’t Dead
Email marketing is taken for granted in this fast advancing tech world. It is seen as outdated and more trendy mediums such as social media have become increasingly accepted. For most marketers email marketing is a medium that is considered dead.
The reality couldnt be further from the truth. It is due to all the new mediums of communication that email marketing has been able to remain king. On average it takes five to eight interactions before any prospects officially becomes a lead. The utilization of social media helps speed up the process. In particular video, retains and helps establish more interaction when used correctly.
As marketing platforms facebook and twitter have shown to be effective in conjunction with email. As standalone marketing platforms email has shown to be 40 times more effective than facebook and twitter. If this isn’t enough to get you to reconsider using email, then consider that the conversion rate for email exceeds that of search engines and social combined.
So you might be wondering, if email marketing isn’t dead, how come email marketing hasn’t worked for me? To put it simply, it is because email marketing has changed. There is still core principles that hold true to this powerful form of marketing, but you must know how to build on them. In order to be successful, im sure you have already guessed it. You need to use social media. One important principle of any type of marketing is to always have a sales funnel. Social platforms can help automate and expidite the first fews steps of your sales funnel. They get attention, build interest and allow you to offer value, all while giving you very important analytics.
If you are still thinking but how do I know email marketing works?Stayed tuned as we aim to keep you posted on beginner guides and important events pertaining to email marketing. For them time being search away on the web or check back for our next installment (usefull tools and sites for Marketing).